SkiNorthBC builds tourism, local momentum over multi-year initiative
For a collection of BC ski resorts, working together for eight winters has paid off in more ways than one.
As the #skinorthbc crusade enters into is ninth season come winter 2027, this content production and marketing collaboration campaign has generated:
70 first person, experiential stories about what is means to ski or snowboard across BC’s north
175,000 reads of those stories, featured on SnowSeekers - an 18 year influencer on Alberta and BC’s winter travel experiences.
5,000,000 video views about destinations including Smithers, Quesnel, Powder King and Fort St James
76,000 unique referrals (or click throughs) sent to the partners including Troll Ski Resort, Powder King Mountain Resort, Hudson Bay Mountain Resort and Murray Ridge Ski Resort.
Over 600,000 social media engagements in all this experiential content, generated by ski and snowboard journalists and social media experts with a collective of 200 years' media production experience.
Here's a quick preview of our storytelling ability.
What does that mean for our partners? Here's what Lex Rei-Jones, General Manager of Smither’s Hudson Bay Mountain Resort, says:
"SnowSeekers has consistently demonstrated its ability to generate additional skier visits through its reach and authentic storytelling, while highlighting local communities, local experiences, and the unique aspects that residents value most about the destination.”
(Seekers work with Tourism Smithers and Hudson Bay last year as part of the #skinorthbc campaign won gold in the Canadian Online Publishing Awards for best multicultural story in Canada.)
Great numbers are one thing
But what has this rich contextual marketing actually done for the communities?
5 - 8% increase in the bottom line profit for each of the ski resorts featured in the campaign - year-over-year for the past eight years.
17% increase to Tourism Smithers MRDT winter tax pay outs, meaning more leisure travellers to the destination, while adding over $100,000 to the DMO’s budget
40% revenue increase in winter 2026 vs 2025 to businesses featured in the campaign outside of the ski resorts, results that are proven through Seekers Media’s new analytics play, called Full Circle
Have a look at how this campaign continues to engage skiers and riders from around the world—through this SnowSeekers welcome mat, an expedition called #skinorthbc.
Capitalize on Seekers Media’s experience in producing first person contextually rich marketing campaigns, contact us today & let’s get growing!
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About Seekers Media
Seekers Media is an 18-year-old western Canadian digital media company, based in BC. A publisher servicing the tourism and entertainment industries marketing needs with three niche community brands: SnowSeekers (ski & winter travel), ZenSeekers (wellness & Indigenous tourism), and FestivalSeekers (live events).
The company's strength is premium, place-specific content built around community trust featuring unique elements to each brand including ski conditions, a comprehensive festival calendar, Indigenous tourism stories, and regional itineraries.