Seekers Full Circle, redefining content marketing (and showing results) in the Age of AI
Seekers Media's new "full circle" solution connects digital engagement to in-destination economic impact
As AI reshapes digital media and impacts website referral traffic, tourism organizations face new challenges in content marketing and proving marketing impact.
Seekers Media, Western Canada's leader in community-driven storytelling, is addressing this with our new 'Full Circle' solution—a new content, wayfinding and reporting platform powered through a new collaboration with MapForce technology.
"Since 2008, we've believed that authentic, human-powered storytelling is the most effective way to drive visitation," said Jim Barr, CEO of Seekers Media.
"As AI transforms the landscape, our new Full Circle solution helps partners go beyond clicks—connecting audiences directly to destinations and measuring true economic impact."
"Seekers new technology partnership allows for deeper analytics reporting for its partners, including in-destination spend, increase in stakeholder phone calls, or navigation searches." - Jim Barr, CEO, Seekers Media
"Visitors rely on Google Maps to discover, wayfind, and plan their entire trip; it's the top source of digital traffic for any business and translates to any language in real-time," explained Eric Lesperance, CEO of MapForce.
"Traditional tourism metrics only tell part of the story. Hotel rooms filled don't capture the restaurants visited, shops explored, or attractions experienced," added Lesperance.
The full circle solution guides audiences from story inspiration to in-destination engagement, tracking metrics such as unique referrals, social reach, direction requests, stakeholder calls, and calculated spend.
This "full circle" approach to content marketing gives Destination Marketing Organizations new insights into campaign performance and visitor behavior.
"Seekers' Full Circle provides DMOs with meaningful data to justify their marketing investments and better demonstrate their efforts' impact," said Barr.
Over its 18 years, Seekers Media has delivered more than 1,000 original campaigns across Alberta and BC, driving measurable visitation and stakeholder return.
About Seekers Media
Founded in 2008, Seekers Media is an award-winning media company specializing in community-powered storytelling for tourism and entertainment offerings. Its digital network, including SnowSeekers, ZenSeekers, and FestivalSeekers, connects audiences with meaningful travel experiences across Western Canada.
Learn more about working with our national award-winning content marketing firm here.
Contact Jim Barr today for a demo of this new technology as plans take shape for 2026.
About MapForce
MapForce is a technology company that builds Maps platform infrastructure and innovative tools to manage locations. Businesses and destinations of every size—from local shops and towns to public companies and big citie—use MapForce software to manage their business locations online.