Northeast Alberta – The #TakeItToTheLake multi-media collaboration across Alberta’s northeast is more than a successful content marketing campaign – it’s also winning provincial and national awards.
The success of the campaign shows the power of what can happen when communities come together to celebrate a common theme, says Jana Rowe, the collaboration’s lead as Economic Development and Tourism for Lac La Biche County. Local businesses report momentum created by the campaign has given them a boost.
#TakeItToTheLake earned two awards at this week’s Economic Development of Alberta conference: Best Medium Community-sized Economic Development campaign, and the #EDA2020 People’s Choice Award. In fall 2019, the campaign was awarded the Best in the Country collaborative...