Seekers' Full Circle delivers real, trackable revenue back to you
How can businesses best reach visitors when they're in-market? And how can you track the revenue return? Seekers' Full Circle has the answer.
When Tourism Golden was seeking innovation to welcome new tourism dollars into the community, they choose Western Canada-based Seekers Media to help. Now three months in and results are almost hard to believe:
A $200,000+ increase in new (very trackable) revenues to the community since May 2026, from the DMO’s media buy of less than five figures.
It’s also established a network of 40+ businesses who are now working together to build a stronger digital welcome mat for the community.
“The opportunity in Google Maps is wild,” explains Eric Lesperance, Mapforce founder and technology partner in Seekers' Full Circle.
“Most business owners ignore their number one traffic source, Google Maps. Just think about it, when you travel these days, how are you getting around – you are likely using Google Maps to navigate the destination.”
Launched in early 2026, Seekers' Full Circle brings together the rich contextual marketing opportunities within Seekers’ network of websites (SnowSeekers, FestivalSeekers and ZenSeekers.com), pairs it with one-on-one digital readiness training for a DMO’s stakeholders and then empowers both the entrepreneur and DMO with a tool to make it easy to enhance Google Business profiles, while delivering unparalleled insights into a destination’s performance.
“Seekers' Full Circle gives DMOs the ability to go way beyond their MRDT and Meta stats, to report on things they never had insights on before,” says Lesperance.
This includes:
increases in Google Business profile views
increases in phone calls these businesses are experiencing off Google Maps
increases in navigation searches from Google Maps to that business
and revenue increases for the community across its retailers, restaurants and attractions, via a proven regression model worked out through experience with 30,000 businesses Mapforce has empowered over the past decade.
“Most people don’t know this, but if your Google Business profile is home to 100 images or more, your visibility on Google goes up over 40%,” explains Lesparance.
The Full Circle formula is simple: Increased Google Business profile views means more people learning about your business, leading to more people through your door, all translating into more revenue for your business.
“Most people don’t know this, but if your businesses Google Business profile is home to 100 images or more, your visibility on Google goes up over 40%,” explains Lesparance.
Tourism Golden got this immediately and welcomed Seekers Full Circle into the community this past May.
This collective effort has kept travelers longer in-destination and generated two hundred thousand dollars in NEW tourism spending (trackable) in just one quarter.
All these businesses have had to do is take part in an hour or two one-on-one performance session(s) to then put our Seekers' Full Circle tool and tips to use.
Here are some examples to the outcomes thus far (names of the businesses have been removed to respect their privacy).
Example 1: a premier Golden, BC-based adventure tour operator
June 2026 vs June 2025
Their total Google Maps views
10,505 this year VS
5,976 last year
= 4,529 more views
Google Maps direction requests
750 this year VS
342 last year
= 408 more Google Maps direction requests
= +$114,240* in new revenue (based on 408 direction requests x $280)
*this number has been proven given this operator shared their numbers with Seekers Media
Example 2: A Golden BC based coffee shop & eatery
June 2026 vs. June 2025
+290 direction requests
81.5% increase year over year
= +$7,250 revenue gain year-over-year
based on 290 x $25 (their set revenue number for what each new customer is worth to the business)
Example 3: Golden BC based craft alcohol producer
June 2026 vs. June 2025
+69 direction requests
119% increase year over year
= +$5,256 revenue gain year over year
based on 69 x $54 (their set revenue number)
Example 4: Golden BC based clothing retailer
June 1st-July15th 2026 vs. June 1st-July 15th 2025
+98 direction requests
136.1.% Increase
= +$6913 revenue gain year over year
based on 98 x $50 (their set revenue number)
Are you ready to put yourself on the Full Circle map?
For DMO’s, Chambers of Commerce and Economic Development officers looking to take their communities gains to new heights, Seekers' Full Circle is here for you.
To welcome this innovation into your community, simply send @email and email and lets get started.