Newcomers take to the slopes with new winter sports campaign

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CALGARY, AB. – December 4, 2019 – Immigrant Services Calgary (ISC) and Seekers Media are proud to announce their partnership on a new visibility initiative that will be welcoming newcomers to Alberta and connecting them with winter sports.

The new initiative, entitled #NewSkiAb, showcases people of diverse backgrounds talking about their first experiences with traditional Canadian activities like skiing and snowshoeing. In addition, some lucky individuals and their families will have the opportunity to receive free lessons and trips to winter activities around Alberta to help introduce them to their new home in the province. It is hoped that this initiative can help newcomers with increasing their sense of belonging and building of their Canadian identity.

“Diversity to our slopes is important” says Doc Pow (aka Jim Barr), founder of, a legacy company of the 2010 Vancouver Olympic and Paralympic Games. “Being a ski writer for 15 years, I’ve watched people literally come to life learning to ski or snowboard, people connecting with Alberta culture, meeting new friends, building confidence in themselves while being in some of the worlds’ best winter locations!”

#NewSkiAb is not only for new immigrants, but people who have previously arrived in Canada and have never experienced the wealth of winter activities available around the province. The initiative will include an information campaign about how to stay warm, snow conditions at different sites, partner events at WinSport, and destination activities found at Nakiska Ski Resort and Lake Louise Ski Resort.

“Experiencing time in the mountains especially with family can be an exceptionally rewarding experience but is often seen to have significant barriers based on either cost, familiarity, or skill set” added Dan Markham, Director of Brand & Communications for Lake Louise Ski Resort.“We hope to convey that time in the mountains in the winter time can be affordable, fun, and 'no skills necessary'”.

Links to newcomer stories from #NewSkiAb can be found on and Supporters of the initiative are encouraged to use the hashtag #NewSkiAb to celebrate their immigrant story and journeys as they engage in winter adventures.

Media inquiries regarding #NewSkiAB and all of Seekers Media brands may be directed to:

Jim Barr

CEO, Seekers Media Inc.
New Media Producer

About Seekers Media

Seekers Media is a leading content production and content marketing company with over 11 years’ experience in the industry. Seekers is a legacy company of the 2010 Winter Olympic and Paralympic Games, founded with the aspiration to challenge the world to explore Alberta and BC. Seekers Media's series of media brands invites audiences to connect with the places they want to explore and go on the adventures of a lifetime - over and over again. Seekers brands include: